Most of these plastic six-pack rings end up in our oceans and pose a serious threat to wildlife. Together with Saltwater Brewery, a small craft beer brand in Florida whose primary target is surfers fishermen and people who love the sea, We Believers decided to tackle the issue head on and make a statement for the whole beer industry to follow.
They ideated, designed, prototyped and manufactured Edible Six-Pack Rings. A six-pack packaging design that instead of killing animals, feeds them. The rings are also 100 percent biodegradable and compostable, which just ups the product’s sustainability game.
Saltwater Brewery also said the packaging can be safely eaten by animals that may come into contact with it. The design is just as strong as plastic packaging but it’s more expensive to produce the company said. However, it hopes customers will be willing to pay a bit more in order to help the environment.
According to the international organization Greenpeace, around 100 million tonnes of plastic are produced each year, of which about 10 million tonnes end up in the sea and are able to be ingested by marine life.
There have been some steps involved to curb environmental harm. Many six-pack rings are now made from photo-degradable plastic that dissolves in sunlight, according to Discover Magazine. However, it could take 90 days for the plastic to break down, leaving plenty of time to harm wildlife.